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28 July 2012

Money To Burn : The Company With 2 Logo



Press Statement By Tan Sri Abdul Aziz Bin Abdul Rahman,
Former Managing Director of Malaysia Airline System
23 July 2012

"In the interest of the good name of our National Carrier and also the Nation, I suggest that colours of the Logo and livery on the A380 aircraft be reverted to the airline’s original colours as soon as possible, before it is too late."

The colours of the Logo and the Livery of the MAS A380 aircraft are outrageously wrong. They are wrong for at least two main reasons.

Firstly, the new colours have deviated from the original tradition and objective of the official colours of the national carrier. The colour of the logo has ignored the original tradition and history of the creation of the logo.

The original colour of the logo was red depicting one of the prominent colours of our Flag – the Jalur Gemilang as MAS is the country’s Flag Carrier. Later, dark blue colour was added as one of the main colours of our flag. All these were chosen and approved by the government and in particular YAB Tun Abdul Razak. The airline operated throughout the periods of all the Prime Ministers in those colours.

The latest Prime Minister that approved the logo was Tun Mahathir Mohamad. I remember going to see him with the designer Encik Johan to get his blessing. He was the one who suggested that Logo on the tail of the aircraft be tilted slightly to give the aerodynamic look.

Secondly, the new different colour of the Logo is in conflict with the basic principle of branding in business. It portrays the image of confusion among the consumers and reflects badly on the management. No business organization would do such a thing.

Furthermore, in this case the A380 aircraft will be flying all over the world. It will create a bad image for our National Carrier.

In the interest of the good name of our National Carrier and also the Nation, I suggest that colours of the Logo and livery on the A380 aircraft be reverted to the airline’s original colours as soon as possible, before it is too late.

In this regard, I think the government should investigate to find out as to who had decided on the new colours without sound reasoning and direct the management accordingly.

Signed,
Tan Sri Abdul Aziz Bin Abdul Rahman

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